90 Hall Street Brooklyn NY 11205 310 487 1427 dougspeidel@gmail.com www.dougspeidel.co
July 19-present Digitas New York SVP, Creative Director
Lead Creative on Comcast B2B and Comcast Residential.
May 18-present Freelance TBWA\Chiat\Day. Rauxa. Taylor.
August 12-April 18 Digitas New York SVP, Creative Director
Overseeing 25+ B2C and B2B creative group in all advertising and content assignments for $40MM American Express OPEN Small Business, Amex Merchant Services, Amex Shop Small and 6 years of Small Business Saturday Campaigns winning 2017 EFFIE for Best Sustained Campaign. Creative lead on Comcast B2B, Travelers Insurance content and Travelers customer communications.
August 09-Aug 12 MRM Worldwide New York Executive Creative Director, SVP
Management of 40+ creative department. Primary responsibilities included digital CRM efforts, app and customer utility solutions for Nikon, US Army and General Mills, as well as DIAGEO brands Captain Morgan Rum, Crown Royal and Smirnoff. Led creative pitch team for The Home Depot new account win, which included CRM communications (email, direct mail), website and concept of an online, proprietary home improvement project management tool.
June 02-May 09 TEQUILA\Los Angeles + New York TBWA\Chiat\Day Executive Creative Director
May 07-Sept 07 TEQUILA\London Executive Creative Director
Launched TEQUILA\ North America with offices in New York and Los Angeles, growing LA from 5 employees to 150. Responsible for integrated digital, direct marketing and promotion solutions in partnership with general agency TBWA\Chiat\Day. Led creative group to become award-winning agency in its own right, while simultaneously building integrated discipline teams with Chiat creatives. Nissan, PlayStation, Infiniti, Pioneer Electronics, Uncle Benʼs Rice, Whiskas, VISA, Principal Financial Group, Sprint, and Lucky Brand Jeans.
April 98-June 02 Direct Partners Los Angeles, New York Chief Creative Officer, Partner
Responsible for management of creative staff and supervision of creative product for agency network. Worked with traditional agency partners to provide integrated campaign solutions. Clients include E*Trade, Disney, EarthLink, Kmart, DirecTV, Palm and Uncle Benʼs Rice.
Feb 97-Feb 98 Lowe Direct New York Executive Creative Director, EVP
Managed creative department for direct marketing division of Lowe & Partners/SMS. Clients included all direct marketing efforts for Mercedes Benz of North America, Ameritech, and Weight Watchers.
Feb 96-Feb 97 Y&R/Wunderman Worldwide New York Group Creative Director, VP
Supervised creative development for all B2B direct marketing efforts for United States Postal Service.
July 95-Feb 96 Wunderman Sao Paulo SP, Brazil International Creative Director, VP
Served as creative director to help build staff, morale, and redirect goals. Clients included Ford Motor Company and Gradiente Electronics.
Feb 90-Feb 96 Wunderman New York Group Creative Director, VP
Developed and supervised campaigns for AT&T, at the time Wundermanʼs largest account win ever. Other clients included Columbia House, American Express Corporate Card, AE Platinum Card, AE Optima Card and Gevalia Kaffe.
June 87-Feb 90 Bozell New York Senior Copywriter
Television campaigns for Air National Guard, print and mail campaigns for Merrill Lynch.
Education
University of New York Stony Brook
State University of New York Oneonta
B.S. Theatre Arts
University of Texas Austin
Masters Program in Advertising
Awards
Cannes, EFFIES, Echos, Addys, Beldings, D&AD, One Show, Art Directorʼs Club of NY, MIXX